codahale.com٭blog

Coda Hale lives in Berkeley, CA, where he writes about Ruby on Rails, usability, web design and development, and the occasional bit about bicycles.

Attention conservation and time-suck

Merlin’s wonderfully useful post on writing decent emails should be printed on the side of every monitor made.

This isn’t the place to practice your stand-up act. Keep it pithy, and assume that no one will ever read more than the first sentence of anything you write. Making that first sentence strong and clear is easily the best way to interest your recipient in the second sentence and beyond.

As the blogosphere reaches some sort of pajama-clad singularity, it’s likely that this will begin to affect the way in which people write blog entries, too. I’ll leave it at that.

One Response to “Attention conservation and time-suck”

  1. Theron Parlin Says:

    Nice job on your blog, I love your design and you are one of the few designers that actually writes good content, keep it up!